The Upper Midwest Australian Shepherd Club (UMASC) is affiliated with the Australian Shepherd Club of America, which is one of the founding registries of the breed. UMASC has been in existence for over 25 years and is dedicated to promoting the Australian Shepherd.

UMASC sponsors ASCA sanctioned events providing participants with the opportunity to exhibit their dogs in many different areas and earn titles in these areas.

UMASC also sponsors seminars, clinics, and demonstrations to share information with the public, as well as fund raisers and raffles to support Aussie Rescue.